SALE SHARKS KIT LAUNCH

The Brief

The objective was to deliver a clean, high-impact kit launch campaign for Sale Sharks. The brief required producing a premium collection of official launch imagery that showcased the new kit design, captured the physical presence of the squad, and aligned with the club's professional identity for the upcoming season.

The Execution

The campaign featured two distinct setups split between a studio environment and a location shoot at Lark Hill. The studio portion utilized precisely controlled gridded lighting to deliver sharp contrast and focus entirely on the kit details. The location setups used two powerful 600d Pro continuous lights paired with Aputure Lantern 90 modifiers to balance the ambient environment. The entire shoot operated tethered with a live capture digital feed, transmitting the images instantly to the client for real-time monitoring and approval.

The Campaign Delivery

The shoot delivered a premium asset library optimized for immediate rollout across digital marketing campaigns, official club merchandise platforms, and social media channels.

WIGAN AWAY REBEL KIT LAUNCH

The Brief

The objective was to deliver a bold, high-impact campaign for the Wigan Warriors "Rebel" away kit launch. The brief required a striking, distinct aesthetic that highlighted the kit's unique identity while capturing the powerful physical presence of the players for the official rollout.

The Execution

The campaign was shot on location at Robin Park, utilising a full mobile studio setup constructed on-site. To precisely align with the specific graphic design on the shirt, the technical setup integrated vibrant red gels over the studio lights to mirror the kit's visual identity. This controlled lighting approach allowed for sharp, character-driven athletic portraiture, cutting deep shadows while making the specific kit details and club colors stand out.

The Campaign Delivery

The shoot delivered a premium asset library optimized for immediate rollout across digital marketing campaigns, official club merchandise platforms, and social media channels.

ENGLAND RUGBY PORTRAITS

The Brief

The objective was to produce contrasting official portrait collections for the England Men’s and Women’s Rugby squads, with the women's campaign specifically capturing assets for series sponsor Quilter. The project required delivering distinct visual styles for each team while working around strict training schedules on location across two elite national training bases.

The Execution

The creative direction split the visual approach to match the identity of each squad. The men's portraits were shot at their training base in Bristol, utilizing a low-key, high-contrast studio setup constructed directly inside the team changing room to create a moody, powerful aesthetic. The women's portraits for Quilter were captured at their national training base on the pitch at Loughborough; this session utilized a brighter mid-to-high-key lighting setup to deliver a clean, crisp, and dynamic look. Both setups were engineered to operate rapidly within active training environments without compromising commercial quality.

The Campaign Delivery

The project delivered an extensive library of premium portrait and commercial assets utilized across the Quilter campaign, national media promotions, digital marketing channels, and official team launch platforms.

WIGAN WARRIORS KIT SHOOTS KAPPA

The Brief

The objective was to deliver three distinct, contrasting kit launch campaigns for the Wigan Warriors Kappa kit releases. This included a clean, performance-focused look for the traditional red home kit, a high-drama, cinematic "Marvel hero" style aesthetic for the away kit, and a deeply personal, respectful feature for the third kit, which was dedicated to a local hospice following the loss of a player's mother.

The Execution

The production was split into three tailored creative treatments to match the identity and emotional weight of each kit. For the red home kit, the technical setup used clean, bright commercial lighting to focus heavily on the classic design and fabric details. The away kit session utilized highly dramatic, low-key lighting with sharp rims and deep shadows to sculpt the players into a heroic, cinematic aesthetic. For the third kit, the creative direction shifted to a sensitive, grounded approach, utilizing natural, soft lighting to capture authentic, respectful portraits that honored the hospice connection and the personal story behind the shirt.

The Campaign Delivery

The shoot delivered a highly versatile and meaningful asset library for the Kappa partnership. The contrasting styles provided the club and brand with distinct content streams optimized for separate rollouts across digital marketing campaigns, community charity initiatives, official merchandise platforms, and social media channels.

ENGLAND LEAGUE RUGBY TEAM KIT SHOOT

The Brief

The objective was to produce a high-impact official kit launch campaign for the England Rugby League national team. The brief required a dominant, intensely patriotic visual direction that showcased the new kit design while embedding iconic national branding into the core aesthetic of the campaign imagery.

The Execution

The campaign was shot in a controlled studio environment, focusing on crisp details and powerful athletic portraiture. To achieve the final high-energy look, a fiery St George’s lion graphic was integrated seamlessly behind the players in post-production. The on-set lighting was meticulously designed to anticipate this composite, using sharp rim lights and warm-toned gels to mimic the ambient glow of the digital artwork, ensuring a completely natural blend between the athletes and the background.

The Campaign Delivery

The shoot delivered a premium library of high-energy commercial assets tailored for maximum impact. The dramatic finish ensured the imagery cut through instantly across national digital marketing campaigns, official England Rugby League merchandise platforms, and major tournament promotional feeds.