SAM BRIGGS CROSS FIT WORLD CHAMPION

The Brief

The objective was to deliver a high-intensity, premium shoot featuring CrossFit World Champion Sam Briggs. Shot on location at her CrossFit gym in Manchester, the brief required producing an official asset library that captured her elite athletic power across various disciplines—including weightlifting and box jumps etc—alongside raw, character-driven portraits to be utilised for a book cover and global promotional material. 

The Execution

The campaign was shot entirely within the gritty, industrial environment of the gym, utilising a sophisticated multi-light setup to sculpt her formidable athletic form. To overcome the ambient gym environment, precisely controlled gridded strip boxes were deployed alongside a boomed silver beauty dish to create sharp contrast and tight shadow control. The setup relied on specialised high-speed sync (HSS) flash photography, allowing the lights to freeze her explosive, dynamic movements on impact while beautifully capturing her muscle definition and maintaining an elevated, high-end commercial aesthetic.

The Campaign Delivery

The shoot successfully delivered a premium, high-impact asset library optimised for immediate, wide-scale rollout across major book covers, international promotional marketing material, and digital advertising campaigns.

KATIE ORMEROID WORLD CHAMPION SNOW BOARDER

The Brief

The objective was to deliver a high-impact action and portrait campaign featuring World Champion snowboarder and Red Bull athlete Katie Ormerod. Shot as a dedicated training feature, the brief required producing a premium collection of imagery that focused purely on her technical movement and athletic form, alongside an official portrait designed to highlight her brand association with Red Bull. 

The Execution

The campaign was shot on location during an intensive training session, with the complex environment later adapted into a collection of clean, distraction-free images. To isolate her dynamic performance, the setup utilised precise, high-speed directional lighting to track her progression and perfectly freeze her movement in mid-air. For the final commercial portrait, the lighting was shifted to a controlled, high-end setup designed to capture her focus and subtly emphasise the iconic Red Bull branding, maintaining a sleek, premium aesthetic throughout the entire series.

The Campaign Delivery

The shoot delivered a premium asset library optimised for immediate rollout across editorial features, international print publications, and high-impact digital campaigns.

JOE WICKS FITNESS TRAINER

he Brief

The objective was to deliver a clean, high-impact portrait featuring world-renowned fitness trainer and author Joe Wicks. The brief required producing a premium collection of imagery that captured his approachable persona.

The Execution

The campaign was shot entirely within a controlled on-location studio environment to focus completely on his character.. The setup utilised precisely directional accent lights to carve out sharp definition and structure. This technical approach balanced a cool, contemporary lifestyle edge with a clean, premium aesthetic

The Campaign Delivery

The shoot delivered a premium asset library optimised for immediate, wide-scale rollout across editorial publications, digital marketing campaigns, and high-impact social media assets.