Commercial Sports Photographer
JOE ROOT NEW BALANCE
The Brief
The objective was to deliver a clean, high-impact portrait and cricket apparel campaign featuring England batting legend Joe Root for Brut. Shot on location at Headingley Stadium, the brief required producing a premium collection of imagery that captured his elite athletic focus and calm composure, aligning with a sleek, professional aesthetic for a major commercial campaign.
The Execution
The campaign featured two distinct on-location studio setups constructed within the stadium facilities. The portrait set utilised precisely controlled, directional lighting to create a high-end, commercial feel that focused entirely on his iconic presence and the apparel details. In contrast, the second setup was built as a high-speed action set, utilizing specialised flash photography to freeze dynamic movement. This allowed for the precise capture of sharp, explosive frames as he simulated diving and batting, maintaining a clean, premium aesthetic throughout both environments.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate, wide-scale rollout across point of sale (POS), out-of-home (OOH) advertising, digital campaigns, and publications.
JONNY BAIRSTOW - HARDYS
The Brief
The objective was to deliver a clean, high-impact portrait and cricket campaign featuring England batsman Jonny Bairstow for Hardys. Shot on location, the brief required a premium collection of imagery that captured his elite batting skill, mental focus, and calm composure, aligning with a sleek, professional aesthetic for a major commercial campaign.
The Execution
The campaign was shot entirely on location, utilising precisely controlled, directional lighting to create a high-end, commercial feel. The setup was built to isolate his iconic presence and focus on his technical form, balancing the ambient environment with punchy key lights. This approach carved out a strong, sculpted look that highlighted his athletic discipline and focused mindset as a batsman, maintaining a clean, premium aesthetic throughout the session.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate, wide-scale rollout across point of sale (POS), out-of-home (OOH) advertising, digital campaigns, and publications.
JIMMY ANDERSON - BRUT
The Brief
The objective was to deliver a clean, high-impact portrait and apparel campaign featuring England cricket legend Jimmy Anderson for Brut. Shot on location, the brief required producing a premium collection of imagery that captured his iconic presence and composure, opting for a cooler, fashion-forward aesthetic that aligned with a sleek, professional look for a major commercial campaign.
The Execution
The campaign was shot entirely within a controlled on-location studio setup, moving away from traditional sports environments in favour of a high-end, editorial feel. The setup utilised precisely controlled, directional lighting to create sharp contrast and a sophisticated mood that focused entirely on his style, personality, and the apparel details. The lighting was tuned to deliver a strong, sculpted look that balanced a cool, contemporary edge with a clean, premium commercial aesthetic.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate, wide-scale rollout across point of sale (POS), out-of-home (OOH) advertising, digital campaigns, and publications.
STUART BROAD HARDYS
The Brief
The objective was to deliver a clean, high-impact golf portrait and lifestyle campaign for Hardys, shot on location at the iconic Belfry Hotel & Resort. The brief required producing a premium collection of commercial imagery that blended elite sporting focus with a sophisticated lifestyle aesthetic, aligning with the brand’s professional identity for a major partnership rollout.
The Execution
The campaign was shot entirely on location across the resort's prestigious facilities, utilising precisely controlled, directional lighting to create a high-end, commercial feel. The setup was built to isolate the subjects' presence and highlight their technical form, perfectly balancing the shifting outdoor ambient environment with punchy, portable key lights. This approach carved out a strong, sculpted look that highlighted athletic discipline while maintaining a clean, premium aesthetic throughout the session.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate, wide-scale rollout across publications, marketing and social media.
KEVIN PIETERSEN SOCCERAID
The Brief
The objective was to deliver a low-key, dramatic portrait and action campaign featuring cricket legend Kevin Pietersen for Soccer Aid. The brief required producing a premium collection of imagery that captured his formidable physical presence, intense focus, and competitive drive, opting for a dark, stripped-back portrayal that highlighted the unique charity crossover event.
The Execution
The campaign featured two distinct on-location setups, combining low-key studio work with high-speed flash photography. The portrait set utilised precisely controlled, gridded directional lighting with deep, negative shadows to carve out strong structural highlights and a commanding presence. In contrast, the action set used high-speed sync flash to freeze dynamic movement in a clean frame. This allowed for the precise capture of a unique crossover shot as he hit a football with his cricket bat, while maintaining a high-contrast, premium commercial feel.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate, wide-scale rollout across editorial publications, digital social media campaigns, and out-of-home (OOH) advertising platforms.
RADOX CAMPAIGN
The Brief
The objective was to deliver a commercial portrait and lifestyle campaign featuring cricket stars Jonny Bairstow and Jimmy Anderson for Radox. Shot in the dressing rooms at Emirates Old Trafford, the brief required producing high-impact imagery that subtly integrated the brand's product line into an authentic post-match environment.
The Execution
The campaign was shot on location using a multiple-light setup to overcome the spatial limits of the dressing rooms. Key and accent lights were balanced to sculpt the athletes' forms while keeping the subtle Radox branding natural within the frame. The shoot operated tethered with a live capture digital feed, transmitting images instantly to the client's creative team for real-time monitoring and approval on set.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate rollout across national media platforms, high-end publications, and digital marketing channels.
FAROKH ENGINEER
The Brief
The objective was to deliver an intimate portrait series featuring India and Lancashire cricket legend Farokh Engineer for a major career retrospective. Shot on location inside his kitchen, the brief required producing a premium collection of imagery that captured his warmth, personality, and celebrated sporting legacy, opting for a refined, character-driven aesthetic.
The Execution
The campaign was shot using a deliberate two-light setup paired with a black backdrop to create a dramatic, low-key portrait series. A soft key light was positioned to sculpt his features and maintain an authentic, character-driven tone, while a second light added a touch of fill to retain details within the shadows. This minimal, high-contrast arrangement completely stripped away the domestic background, focusing the entire frame on capturing his expressive presence and rich sporting history.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate rollout across editorial publications, retrospective print features, and digital media platforms.
TED DEXTER
The Brief
The objective was to deliver a clean, high-impact portrait series featuring England cricket legend Ted Dexter. Shot on location, the brief required producing a premium collection of imagery that captured his iconic presence, sharp focus, and celebrated legacy, opting for a refined, character-driven aesthetic that honored his status as an icon of the sport.
The Execution
The campaign was shot entirely on location, utilizing a precise lighting setup designed to overcome the challenges of a harsh, bright sky. To prevent the subject from being silhouetted, the lighting carefully balanced the intense ambient daylight with punchy, directional key flashes. This technical approach kept the sky beautifully exposed while carving out a strong, sculpted look across his features, ensuring a clean, premium commercial aesthetic that retained sharp details across the entire frame.
The Campaign Delivery
The shoot delivered a premium asset library optimised for immediate rollout across editorial publications, retrospective print features, and digital media platforms.
