USAIN BOLT- Various shoots

The Brief - Olympics

The objective was to produce a high-impact, commercial portrait campaign featuring global sporting icon Usain Bolt on location in London. The project required executing a professional studio-quality shoot under strict time and spatial constraints, converting a small hotel conference room into a fully operational production space.

The Execution

The production involved building a compact, high-end studio setup inside the limited space of the hotel conference room. The technical lighting design was meticulously engineered using a combination of gridded strip boxes, beauty dishes, and zoom reflectors to precisely sculpt the athlete while completely controlling light spill. To elevate the visual contrast, a subtle blue rim light was integrated into the setup, specifically designed to cut through and complement the vibrant yellow of the official Jamaica kit.

The Campaign Delivery

The shoot delivered an exclusive collection of sharp, high-contrast portrait assets with massive commercial appeal.

KATARINA JOHNSON-THOMPSON UK ATHLETICS NIke

The Brief

The objective was to produce a high-impact editorial portrait campaign featuring multiple World Champion and Commonwealth Games gold medalist Katarina Johnson-Thompson for UK Athletics. The brief required a focused, character-driven aesthetic that emphasized the Nike ambassador’s elite athletic presence on location at her former athletics club in Liverpool.

The Execution

The campaign was shot on location, utilizing a technical low-key lighting setup designed to keep the environment tight and controlled. This high-contrast approach eliminated background distractions within the local club setting, casting deep shadows to add immediate cinematic drama to the frame. The creative direction prioritized raw athletic presence over active movement, creating a powerful, quiet, and highly focused portrait series.

The Campaign Delivery

The shoot delivered a premium gallery of sharp, dramatic portrait assets optimized for widespread distribution across UK Athletics promotional networks, national press features, and digital media campaigns.

MO FARAH

The Brief

The objective was to produce a striking series of close-up portraits featuring multiple Olympic champion Mo Farah. The project required stripping away all external distractions to focus entirely on expression, raw detail, and athletic presence, capturing the intense endurance and mental strength that defined his elite career.

The Execution

The campaign utilized tight framing, a dark background, and highly controlled lighting to keep all attention strictly on the face, capturing every line and expression of deep focus. The light was precisely shaped to pick up the texture and structure of the subject. This technical approach delivered a sharp, high-intensity look that visually mirrored the clinical mindset of an elite endurance athlete.

The Campaign Delivery

The shoot delivered an intimate and powerful library of character-driven portrait assets optimized for high-impact use across national press features, digital editorial platforms, and premium sports marketing campaigns.

DINA ASHER SMITH WORLD CHAMPION SPRINTER NIKE

The Brief

The objective was to produce a high-impact portrait series featuring World Champion sprinter Dina Asher-Smith. The project required executing a focused, character-driven shoot on location at a running track in Manchester, delivering a striking aesthetic that captured the raw athletic presence and personality of the international athlete.

The Execution

The portraits were captured entirely on location using a precise technical lighting setup designed to combat ambient open-air conditions. To keep the light tight and highly focused on the athlete's physical form, the setup utilized gridded strip boxes to completely control spill. This approach allowed for sharply sculpted light across the subject, cutting deep shadows and adding a dramatic, cinematic intensity while isolating the runner cleanly against the track environment.

The Campaign Delivery

The shoot delivered a premium gallery of sharp, high-contrast portrait assets optimized for seamless rollout across national press features and editorial digital platforms.

KEELY HODKINGSON 800M CHAMPION Track and studio shoots.

The Brief

The objective was to deliver a clean, high-impact apparel and portrait campaign featuring Olympic champion Keely Hodgkinson. The brief required producing a premium collection of official imagery that showcased the latest lifestyle line, captured the elite athleticism and composure of the middle-distance runner, and aligned with a sleek, professional aesthetic for the upcoming athletic season.

The Execution

The campaign featured two distinct setups split between a controlled studio environment and an on-location track shoot. The studio portion utilised precisely controlled soft lighting to create a high-end, fashion editorial feel while focusing entirely on the lifestyle line details. In contrast, the track setups leveraged harder, gridded light alongside the ambient environment to create a more sculpted, athletic look while maintaining a clean, premium aesthetic.

The Campaign Delivery

The shoot delivered a premium asset library optimised for immediate rollout across editorial publications, high-end print features, international digital marketing campaigns, and official retail platforms.