Commercial Sports Photographer
ERLING HAALAND FOR MIDEA
The Brief
Commercial sports campaign photography for the global launch of Midea ambassador Erling Haaland.
The Execution
Shot on set at the Manchester City studio under tight 20-minute production constraints. Led the full production workflow across styling, digi ops, and corporate client management. Built a hard, specular lighting setup using Broncolor Para modifiers to emphasise edge detail and muscle definition while maintaining a clean, premium visual consistency across the campaign.
The Campaign Delivery
Executed the commercial storyboard and delivered high-impact extra frames. Produced a versatile set of dynamic asset images optimized for global multi-channel delivery across web, print, digital, and large-scale brand advertising environments. See more in CAMPAIGN STORIES
LIVERPOOL FC MENS KIT SHOOT CAMPAIGN PHOTOS
The Brief
Premium sports marketing campaign photography for the official Liverpool F.C. men’s kit launch. The objective was to deliver an elite, cohesive asset suite for multi-channel global deployment across stadium branding, retail environments, digital marketing, and social media.
The Execution
Managed a high-pressure production schedule at scale to photograph the entire first-team squad and academy players under strict time constraints. Collaborated pre-shoot with the club's design and marketing teams to establish shot lists, technical transitions, and visual direction. Built the lighting setup around premium Broncolor Para modifiers to produce a sculpted, powerful look that enhances fabric texture and maintains absolute colour accuracy.
The Campaign Delivery
Delivered a controlled, premium set of dynamic athlete campaign images. The final assets perfectly preserve garment detail and player dimension, engineered to translate seamlessly across high-impact physical and digital brand touchpoints. SEE MORE IN CAMPAIGN STORIES
LIVERPOOL WOMENS KIT SHOOT
The Brief
Commercial sports-fashion campaign photography commissioned directly by Liverpool F.C. The objective was to deliver a premium suite of stripped-back, high-impact marketing assets for widespread deployment across national print posters, digital campaigns, and online retail spaces.
The Execution
Photographed the complete Liverpool FC Women’s first-team squad, directing a full-scale commercial production crew including wardrobe stylists, hair and makeup artists, lighting assistants, and digital technicians. The creative direction fused athletic performance with fashion portraiture, utilizing a strong red aesthetic focused entirely on shape, player expression, and fabric detail. Built a sophisticated 5-light studio setup utilizing a prominent Broncolor Para 177 modifier to achieve a crisp, sharp, specular finish with immaculate background control and consistent exposure layout.
The Campaign Delivery
Produced a refined and dynamic set of high-contrast sports fashion images. The final high-end assets preserve strict kit details and elite athletic framing, translating seamlessly into multi-platform digital marketing campaigns and large-scale promotional print layouts. SEE MORE IN CAMPAIGN STORIES
COLUMBIA SPORTSWEAR MANCHESTER UNITED
The Brief
Commercial retail marketing and point-of-sale photography commissioned to support the multi-channel in-store rollout of the Columbia Sportswear and Manchester United collection. The objective was to capture clean, high-impact retail assets and lookbook imagery featuring first-team players, engineered specifically to drive consumer engagement within high-end physical store environments, retail window displays, and point-of-sale installations.
The Execution
Executed a highly coordinated commercial production inside a controlled studio environment, managing full wardrobe, technical assistants, and digital teams under strict player availability windows. Developed a complex lighting setup to sculpt crisp dimensionality across the athletes, perfectly preserving garment textures, color accuracy, and technical apparel layers. Every frame was captured tethered to maintain absolute visual consistency across the shoot and work for integration into the creative.
The Campaign Delivery
Delivered a strong set of clean, premium assets that worked across the entire campaign rollout. The final imagery scaled perfectly across everything the brand needed, used in retail and across digital media and advertising.
PEP GUARDIOLA FOR NISSAN
The Brief
Commercial automotive and sports lifestyle photography commissioned for a global Nissan brand partnership campaign. The objective was to capture a premium set of clean campaign images featuring Manchester City manager Pep Guardiola interacting with the Nissan Leaf, highlighting the vehicle's interior features and EV charging process. The final assets were built to work across international digital ads, corporate PR, and global brand ambassador rollouts.
The Execution
Executed a fast-paced commercial production on location under tight talent availability schedules. Overcame severe weather disruptions and heavy rainfall by engineering an on-site rigging and canopy system over the vehicle and talent. This proactive setup completely mitigated the weather risks, protecting the gear and portable lighting while maintaining a controlled environment to secure the shoot.
The Campaign Delivery
Delivered a strong set of clean, premium lifestyle assets that worked across the entire campaign. The images scaled perfectly across everything the brand needed, from high-end print and digital ads to global PR rollouts.
LIVERPOOL FC KIT SHOOT
The Brief
Commercial sports marketing photography commissioned directly by Liverpool F.C. for their first-team kit launch. The objective was to create an elite, cohesive visual asset suite engineered to translate seamlessly across stadium branding and the club's own digital advertising spaces.
The Execution
Photographed the full squad and academy players under extreme time constraints, operating within a strict 5-to-10 minute window per athlete to capture over 20 distinct poses. Managed a fast-paced production schedule inside a controlled studio environment, directing a full, high-performance crew on set—including a complete wardrobe department, hair and makeup artists, lighting technicians, and digital assistants. Developed a complex, multi-light studio setup utilizing premium Broncolor Para modifiers to sculpt player dimension while maintaining absolute fabric color accuracy and kit detail. Every frame was captured tethered to ensure absolute consistency across the shoot.
The Campaign Delivery
Delivered a strong set of clean, premium assets that worked across the entire campaign rollout. The final imagery scaled perfectly across everything the club needed, used heavily across digital media and advertising
ERLING HAALAND and ruben dias for wake up 247
The Brief
Commercial sports lifestyle and action photography commissioned for a major brand campaign featuring Manchester City stars Erling Haaland and Rúben Dias for drinks brand WAKE UP 247. The objective was to capture a high-impact asset suite blending explosive performance shots with clean product-focused imagery. The final assets were engineered to drive a multi-channel rollout across out-of-home (OOH) billboards, retail environments, and digital media channels.
The Execution
Executed a fast-paced commercial production on location inside the Manchester City indoor training pitch under strict athlete time restraints. Developed a complex, high-speed lighting setup to seamlessly transition between capturing dynamic, fast-moving action sequences and polished, hero portrait setups with the product. Every frame was captured tethered to maintain absolute visual consistency and secure immediate client sign-off across the shoot.
The Campaign Delivery
Delivered a strong set of clean, premium assets that worked across the entire campaign rollout. The final imagery scaled perfectly across everything the brand needed, used heavily in retail, out-of-home (OOH) advertising, and across digital media and marketing channels.
MANCHESTER UNITED FOR SPONSOR SIS
The Brief
Commercial sports advertising photography commissioned for a major brand campaign featuring three Manchester United first-team players for sports nutrition brand SIS (Science in Sport). The objective was to deliver a clean, high-impact composite asset set inside a dressing room environment, built for a multi-channel rollout across retail displays, digital media, and marketing channels.
The Execution
Executed a highly complex commercial production on location under strict player availability windows, facing the challenge of shooting each athlete independently at different times. To make the final image seamless, the camera was completely locked off on set to maintain a precise, unchanging background canvas. A sophisticated studio lighting layout was developed and meticulously recalibrated for each individual player in their respective physical seating locations, ensuring perfect exposure match. Every frame was captured tethered to maintain flawless technical consistency across the entire shoot before being seamlessly retouched together for the final master shot.
The Campaign Delivery
Delivered a strong set of clean, premium assets that worked across the entire campaign rollout. The final composite imagery scaled perfectly across everything the brand needed, used heavily in retail, and across digital media and advertising.
GYLFI OF EVERTON FC FOR PEPSI
Commercial sports advertising photography commissioned for a brand campaign featuring Everton midfielder Gylfi Sigurðsson for Pepsi. The objective was to deliver a sharp, high-impact suite of campaign assets built to be transposed into final creative artwork, engineered specifically for deployment across retail POS, limited-edition Pepsi product cans, and major press campaigns during the football tournament.
The Execution
Directed a full, high-performance production crew on set—including a complete wardrobe department and specialized hair and makeup artists. Developed a setup to sculpt crisp player dimension and enhance high-contrast texturing while maintaining strict brand and kit detail. Every frame was captured tethered to maintain absolute visual consistency across the shoot.
The Campaign Delivery
Delivered a strong set of clean, premium assets that transitioned seamlessly into the brand's final campaign artwork. The final imagery scaled perfectly across everything the campaign needed, featured directly on the Pepsi cans, in retail POS displays, and across national press campaigns and advertising during the tournament
SOCCERAID - OFFICIAL PHOTOGRAPHER
HARRY KANE- ENGLAND NATIONAL TEAM
The Brief
Premium editorial feature photography of at St Georges, the England national team headquarters. The objective was to create a premium set of portrait imagery for editorial and media distribution across international publications, digital platforms, and commercial press outlets.
The Execution
Photographed Harry Kane on location throughout the St George’s Park training environment, incorporating portrait setups within the training facilities and around the goal areas to create an authentic, performance-led editorial feel.
The Campaign Delivery
Delivered a polished collection of premium editorial portraits and athlete imagery with Harry Kane engineered for global publication use across print, digital, and syndicated media platforms.
LIVERPOOL FC KIT SHOOT ACTION AND PORTRAITS
The Brief
Premium football campaign photography created for the official men’s kit launch, photographing the entire first-team squad. The objective was to produce a striking suite of elite Liverpool F.C. sports marketing visuals for worldwide use across stadium graphics, digital advertising, e-commerce, brand campaigns, and social media activation.
The Execution
Produced high-impact Liverpool F.C. football photography within a tightly managed commercial production environment, capturing the full first-team squad across a fast-paced campaign schedule. Each player was photographed within tightly controlled ten-minute shooting windows, combining a mix of dynamic action imagery and posed editorial portraits to maximise campaign output efficiently. Developed a dramatic lighting approach using premium Broncolor Para modifiers combined with a bold mix of red and blue lighting to create depth, athlete separation, and strong visual contrast while maintaining accurate Liverpool F.C. kit colour and fabric detail. The visual direction combined dynamic player movement with clean editorial portraiture to deliver a modern football campaign aesthetic with strong visual impact.
The Campaign Delivery
Delivered a premium collection of Liverpool F.C. sports and football campaign imagery featuring Mohamed Salah, Jordan Henderson, and the full first-team squad, engineered for seamless rollout across global digital marketing campaigns, stadium branding, and football media platforms.
MICHAEL CARRICK OF MANCHESTER UNITED
The Brief
Portrait photography of Michael Carrick. The objective was to create striking portrait imagery with a clean, modern visual style for use across digital media, football publications, brand campaigns.
The Execution
Produced dramatic football portrait photography of Michael Carrick using a controlled studio lighting setup built around Profoto lighting equipment, combining gridded beauty dishes, softboxes, and multi-directional rim lighting to create depth, atmosphere, and strong athlete separation. A bold mix of red and blue lighting added cinematic contrast while maintaining natural skin tones and sharp facial detail. The visual direction focused on creating a refined editorial portrait aesthetic with a modern sports campaign feel.
The Campaign Delivery
Delivered a premium collection of football and sports portrait imagery featuring Michael Carrick, designed for seamless use across digital campaigns, editorial publications, branded content, and football media platforms.
LIVERPOOL WOMENS LIFESTYLE KIT SHOOT
The Brief
The objective was to deliver a modern, fashion-led editorial kit launch for Liverpool FC Women. Moving away from traditional sportswear imagery, this on-location campaign focused on creating authentic, lifestyle-driven visuals. These assets were designed for high-impact use across digital campaigns, social media, and club marketing platforms.
The Execution
Shot on-location in real urban and training environments, the imagery captures the genuine presence of the Liverpool FC Women players. The shoot combined natural movement and relaxed posing with high-quality athlete portraiture to create a contemporary campaign aesthetic. Balanced commercial lighting was used to maintain a clean editorial finish while preserving real texture and atmosphere.
The Campaign Delivery
The project delivered a premium library of lifestyle and football assets tailored for seamless rollout across social media, digital marketing campaigns, and club communication channels.
PAUL POGBA MANCHESTER UNITED
The Brief
The objective was to produce a high-impact, dramatic set of official signing-on portraits for Paul Pogba following his world-record transfer to Manchester United. The imagery needed to deliver maximum visual drama for immediate global release across television networks, social media, and international press publications.
The Execution
The portraits were shot using a low-key lighting technique, utilizing gridded lights and sharp rim lighting to create deep shadows and a strong, sculpted aesthetic. This technical approach emphasized the athlete’s physical presence and added intense cinematic drama to the frames. The high-contrast setup ensured the images cut through visually on high-resolution broadcast screens and digital feeds.
The Campaign Delivery
The shoot delivered the defining visual assets for what was, at the time, the world’s most expensive football transfer. The imagery achieved massive global reach, serving as the primary launch content across Manchester United’s official channels, global sports news networks, and worldwide media publications.
MANCHESTER UNITED FOR CHIVAS
The Brief
The objective was to create a series of clean, premium studio portraits for Chivas Regal’s global commercial partnership with Manchester United. The brief required high-end assets that could sit seamlessly alongside a luxury product while strongly maintaining the core identity and branding of the football club.
The Execution
The studio-shot portraits utilized balanced lighting with subtle red and blue accents to blend the two brands. The creative direction favored a confident, understated tone, allowing for strategic composition that highlighted the players while providing space for luxury product integration.
The Campaign Delivery
The resulting high-impact assets were optimized for global use, featuring a versatile design suitable for print, digital, and retail environments.
JOSE MOURINHO FOR HUBLOT
The Brief
The objective was to produce a fast-paced commercial portrait campaign featuring José Mourinho for luxury watchmaker Hublot. The project required delivering a diverse range of premium assets under strict time constraints, while maintaining seamless, real-time collaboration with the international brand team.
The Execution
The campaign was shot on location at Holborn Studios in London, operating tethered with a live digital transmission feed directly to the clients in Switzerland for instant review and approval. To maximize efficiency, the production required managing a full creative team on set—including wardrobe, hair and makeup, and two photography assistants. Through precise planning and coordination, the team successfully executed 12 different setups within a strict 20-minute window.
The Campaign Delivery
The shoot delivered an exclusive library of high-impact commercial assets utilized globally across print publications and digital campaigns.
ALEX SCOTT FORMER FOOTBALLER FOR THE BBC
The Brief
The objective was to create a modern, high-impact press and publicity portrait campaign featuring former footballer and broadcaster Alex Scott for the BBC. The imagery required a distinct fashion-forward influence to deliver a fresh, contemporary aesthetic suitable for major network promotion and widespread media distribution.
The Execution
The campaign was shot on location in London, utilizing professional fashion lighting setups to create a polished, editorial look. The creative direction focused on confident, dynamic posing that highlighted the subject's strong screen presence and personality, while maintaining a clean, high-production finish throughout the session.
The Campaign Delivery
The shoot delivered a premium gallery of publicity assets that were used widely across BBC network platforms, digital promotional channels, and national entertainment press.
ERLING HAALAND USED IN NIKE CAMPAIGN
The Brief
The objective was to produce a striking series of editorial portraits featuring Erling Haaland on location at the Manchester City training centre. While originally commissioned as a high-quality editorial feature, the resulting imagery possessed a powerful commercial appeal that led to its subsequent acquisition and use in a major Nike campaign.
The Execution
The portraits were captured during a dedicated session at the club's training ground, focusing on the athlete’s imposing physical presence and distinct personality. The technical setup used clean, impactful lighting to create a raw and authentic aesthetic, bridging the gap between editorial storytelling and high-impact sports advertising.
The Campaign Delivery
The project delivered versatile, premium imagery that transitioned seamlessly from editorial publication to a commercial Nike campaign, receiving widespread visibility across digital advertising and global sportswear marketing platforms.
SIS CAMPAIGN
The Brief
The objective was to produce a commercial campaign for SIS (Science in Sport) illustrating the distinct benefits and real-time usage of their product range. The brief required clear visual storytelling to showcase the specific application of various energy gels across different performance phases, focusing on pre-match preparation and post-match recovery benefits.
The Execution
The project was shot on location utilizing a continuous lighting setup to maintain absolute consistency across the split-screen frames. Production required managing a full creative team on set, including photography assistants, wardrobe, and hair and makeup (MUA). This technical setup and team coordination allowed for precise control over the environment, ensuring that both the pre-match and post-match scenarios matched perfectly in tone and texture while maintaining a raw, authentic athletic feel.
The Campaign Delivery
The shoot delivered a highly distinct and technically precise commercial asset that was used widely across the global SIS campaign, appearing across digital advertising networks and social media channels.
LIVERPOOL FC KIT SHOOT
The Brief
The objective was to deliver a clean, high-impact studio kit launch for Liverpool FC. Moving away from busy environmental backdrops, the brief required a minimalist, professional aesthetic that focused entirely on the details of the new kit, the brand identity, and the commanding presence of the players.
The Execution
The campaign was shot on location using a neutral grey background to create a timeless, studio-focused aesthetic. The technical setup involved precise commercial lighting designed to make the kit colors pop while controlling shadows to maintain a clean finish. The creative direction emphasized confident, strong athlete portraiture, ensuring a premium and uniform look across the entire squad session.
The Campaign Delivery
The shoot delivered a premium library of sharp, high-contrast assets optimized for multi-channel club marketing. The neutral styling ensured the imagery was instantly ready for seamless integration across digital campaigns, official club merchandise platforms, and global sports media graphics.
ERIC CANTONA PORTRAIT
The Brief
The objective was to capture a premium, high-impact portrait of football icon Eric Cantona for Soccer Aid on location in Lisbon. The project required executing a professional studio-quality shoot under challenging logistical constraints, working within the tight physical limits of a small hotel room.
The Execution
The production involved travelling internationally with a full mobile studio kit to set up on-location in Portugal. Due to the very limited space inside the Lisbon hotel room, the technical setup required precise, compact lighting placement to control spill and shadows while maintaining a high-end commercial aesthetic. The creative direction focused on capturing a powerful, character-driven portrait that emphasized the subject's iconic screen presence and commanding personality.
The Campaign Delivery
The shoot delivered a standout set of promotional portrait assets for Soccer Aid. The imagery went on to achieve major cultural and media impact, featuring on the front covers of football magazines, translated into painted murals, and selected for art exhibition displays, alongside widespread use across national press and digital marketing networks.
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