MAX VERSTAPPEN AND CARLOS SIANZ FOR CASIO
The Brief
High-end commercial motorsport photography for the global launch of Casio Edifice, featuring Formula One drivers Max Verstappen and Carlos Sainz. Shot on location at Red Bull Racing HQ, requiring premium watch portraits and a studio-isolated automotive series with the F1 cars.
The Execution
Built a pop-up commercial studio directly on-site at the factory to eliminate the background environment. Used a dual-lighting strategy. For watch portraits, heavily gridded modifiers sculpted the drivers' profiles and accentuated the timepieces. For the car shots, deployed large portable diffusion banks to control harsh reflections on the carbon-fibre chassis, carving sharp specular edge detail against a clean background.
The Campaign Delivery
Delivered a high-impact suite of dynamic assets for global multi-channel delivery across web, print, and OOH advertising. The final imagery seamlessly blended premium driver portraits with pristine, studio-isolated automotive campaign assets.
PEP GUARDIOLA FOR NISSAN
SEBASTIEN VETTEL - RED BULL
HYUNDAI AND NFL STAR
CHRISTIAN HORNER FOR CASIO
DANIEL RICCARDO