Lifestyle campaign with players from Wigan Warriors, shot on location to promote the club’s training and lifestyle wear range.

The brief was to create something more grounded and relatable — moving away from polished studio work and into real environments that reflect the players’ day-to-day. Using urban backdrops and natural light, the focus was on authenticity, keeping the athletes relaxed while still holding a strong, aspirational edge.

The images were used across digital, social and retail channels, positioning the range as both performance-driven and wearable off the field.