Liverpool FC Kit Shoot: Pushing Beyond the Standard

Shooting the first team at Liverpool FC, the idea wasn’t to create the kind of safe, expected images you usually see around kit launches. This wasn’t about clean, commercial portraits. It was about pushing it into something more editorial—something with a bit more edge to it.

Most kit shoots follow a formula—perfect lighting, neutral poses, polished expressions. Everything sits comfortably. For this, I wanted the opposite. Stronger contrast, more attitude, and portraits that feel a bit less predictable. Something that feels closer to editorial than campaign-safe.

The setup was built to allow that. It had to be consistent enough to run multiple players through, but with enough flexibility to shift the feel slightly depending on who stepped in

With players at this level, you don’t need to manufacture presence. It’s already there. The job is to lean into it. Slight changes in posture or expression were enough to push things into a different space—something a bit more raw, a bit more intense.

What made the difference was moving away from the idea that every image needs to be clean and “usable” in a traditional sense. Some frames were tighter, some looser, some with more shadow, some with less. It’s about creating a set that feels like it has range, not just repetition.

The kit is still central, but it’s not treated in a purely commercial way. It becomes part of the image rather than the whole point of it. The focus shifts more onto the player—their expression, their attitude, how they carry themselves in front of the camera.

In the end, it’s about creating something that stands apart from the usual kit shoot look. Images that feel more like they belong in an editorial feature.