Some shoots are tight on time, and this was one of those.

We had about 20 minutes with Erling Haaland at the Manchester City studio, shooting for Midea. The campaign was going out across everything — web, digital, the lot — so it needed to be clean and consistent from the start. No room to figure things out as we went.

We had a full crew on this — make-up, digital operator, assistant — and a client team on site, so the workflow had to be tight. Lighting was set using Broncolor Paras to get a hard, specular look that would hold detail and give the images some edge.

Working with Erling Haaland is always straightforward — he’s professional, easy to work with, and keeps things moving. We worked to the storyboard, but also pushed beyond it, adding a few extra frames that ended up being used across the campaign.

.Done in 20 minutes, but built properly before that. We created a strong set of dynamic images that the client was really pleased with, and which ran across multiple channels.

Campaign Use

From digital and web to print and large-scale brand environments, the images were built to translate across everything the campaign needed.