Wigan Warriors kit away kit campaign was created feel like a superhero-inspired aesthetic, utilising an electric blue lighting and hard lighting to illustrate the raw squad athleticism and align with the shirt design, in contrast the Charity launch for Wigan & Leigh Hospice needed a softer, editorial feel, featuring lilac accents and a daisy muted backdrop as a personal tribute to the late mother of player Liam Marshall. Both shoots were engineered for maximum impact across OOH and retail, evolving the club's visual identity from elite on-field dominance to its broader human narrative.