This shoot with Usain Bolt was in a London hotel conference room, transformed into a controlled studio environment.

An edgier, gelled lighting setup was built to shape and define his physique, adding depth and contrast while pushing the look beyond a standard portrait. The colour and direction of the light were used deliberately to emphasise his stature and create something with more attitude.

The final frame was shot for Hublot — a bold, graphic image designed for high-end advertising use across OOH, print and digital.