Shot with Tommy Fleetwood — one of the top golfers in the game — on location, taking a full studio setup outside, even backdrops, but keeping that feel of a studio shoot.

We wanted to tap into his UK roots and his obvious competitive love for the Ryder Cup that was upcoming — keeping it simple, bold and a bit playful.

Simple idea, strong expression — and the kind of shot that works just as worked well editorially as it did for campaign use.