Manchester United for SiS (Science in Sport), this one was built around a more natural, behind-the-scenes feel.
Set in the changing room, it was about capturing a moment that feels real to the players — pre-match routine, fuel, focus. The lighting was kept clean and simple to match the environment, letting the space and the players carry it without over-styling.
It gave the campaign a more authentic edge, tying the product directly into the everyday reality of elite football.