Campaign shoot with the England national rugby league team, creating a bold, high-impact visual identity for the national side.

The concept centred around power and national pride — building a dramatic, layered image with fire, texture and the England crest sitting behind the players to give it scale and presence. The aim was to push beyond a standard team portrait and create something that felt more like a campaign key visual.

Lighting was designed to be punchy and directional, sculpting the players while holding detail in the white kit — always a challenge — and giving the image a strong, heroic feel.

Used across campaign assets, digital and promotional materials for the England Rugby League team.