Shot for NIVEA with Jürgen Klopp, then Liverpool FC manager and brand ambassador, this series followed a softer, more natural direction in line with the brand.

Lighting was kept clean and flattering, with a gentle fall-off to keep things approachable and honest. The simple blue backdrop tied into NIVEA’s identity, keeping everything consistent and understated.

The images were used widely across OOH, retail and digital, so the focus was on creating something clear, relatable and instantly recognisable at scale.