Kit launch campaign for Wigan Warriors in collaboration with Hummel.

Shot in studio, the focus was on building a clean but aggressive visual identity that matched the physicality of the sport. The lighting was kept tight and directional to carve out shape and muscle definition, while the deep red and blue backgrounds were pushed to give each kit its own presence.

The brief was about clarity and impact — strong, graphic portraits that hold up across campaign use. Every pose was directed to feel deliberate and confrontational, giving the players a sense of authority in frame while keeping the kit as the hero.