Erling Haaland and Rúben Dias for Wake-Up 247, as part of the global launch of the coffee-flavoured energy drink in partnership with Manchester City.

The campaign positioned the brand as the club’s official energy drink partner in Vietnam, using key players to connect with the Southeast Asian fanbase.

Built around a clean, controlled football setup, keeping both players sharp in frame while letting the product and branding sit naturally within the shot.

Featured widely across the campaign — from co-branded packaging and retail through to stadium LED, OOH, print and digital rollout.