Christian Horner, at the time Team Principal of the Red Bull Racing, for Casio, shot across multiple locations including a private airfield and Heathrow Terminal 5.

The concept was built around movement, precision and control — reflecting both Horner’s role in Formula 1 and the positioning of the Edifice range. Each location brought a different layer to the story: the airfield gave scale and drama, while the airport interiors added a sense of pace and transition.

The campaign was used across OOH, digital and wider brand assets.